character: what you do when nobody is looking

“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.” ― John Wooden

action: nothing gets done unless you DO it

“If we did all the things we are capable of, we would literally astound ourselves.” -–Thomas Edison

persistence: doing WHATEVER it takes to make it happen

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” –Thomas A. Edison  

awareness: knowing what’s around you all the time

 ”A person is a pattern of behavior, of a larger awareness.” –Deepak Chopra